The Beaches of Fort Myers and Sanibel

Lee County sought to attract families and foodies to experience all it has to offer. We delivered in a series of stories showcasing its hidden-gem restaurants, pristine beaches, and more, positioning the bucolic spot as ideal for quick getaways and longer stays.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.